Marketing is both the first half of the first sale to your client and the second half of the next sale to that same client. Marketing is the entire experience that clients see, hear, feel, touch and experience with your company’s brand and product or service.

Marketing services from Ideas Squared helps organize the selling messages that you want to convey to your customers. What are the unique features and benefits of your product or service? Who is your target audience? Who are your competitors? These are questions we help you answer. Then we show you avenues in which to maximize those messages in front of the right target audience! Our marketing services include:

• Creative brainstorming sessions
• Uncovering selling and marketing messages
• Identifying target and core customer groups
• Identifying product and service features and benefits
• Developing marketing programs and plans
• Developing new internal programs
• Building teams and team strategies
• Hiring and training of internal creative and marketing staff
• Developing overall marketing and advertising campaigns
• Developing business plans for new product or service launches
• Creative reviews of existing Web sites, collateral materials and ad campaigns
• Review of internal / external database systems for Web applications
• Problem solving of internal and external communications issues

Our unique depth of experience gives you a qualified marketing partner who not only understands the impact of creative and strategy on marketing, but we also understand the inside workings of marketing departments and business in general.

We are available to meet with you in your office or via telephone and Internet conferences. Follow-up to consultations can be formalized into custom reports and presentations to executive or management committees.

If you would like more information on our consultation offerings, please contact us.