Charlotte’s top home staging company hires Ideas Squared to strengthen market and brand messages.

National ancestry and family history research agency hires Ideas Squared for national launch.

Charlotte’s best water garden and pond company hires Ideas Squared for marketing and business development.

Global research company retains Ideas Squared to redevelop their Internet presence into a Web 2.0 platform.

Upscale residential remodeler hires Ideas Squared to help re-focus their business and expand into new customer bases.

Regional 23 year old professional outdoor lighting and irrigation company hires Ideas Squared for marketing campaign and website overhaul.

What is Web 2.0?

We define Web 2.0 as a blending of new technologies and design techniques that combine to enhance overall creativity, information sharing, and collaboration with users. The business use of the Internet has reached a stage where websites are now considered “platforms” for conducting business.

What is Email Marketing?

In its broadest sense, the term covers every email you ever send to a customer or prospect. In general, though, it’s used to refer to:

1. Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again;
2. Sending retention emails designed to encourage customer loyalty and enhance the customer relationship;
3. Placing your marketing messages or advertisements in emails sent by other people.

Actually, you’re reading a Blog right now! The Blog is one of the most powerful and influential web tactics to emerge in the last year. In its’ simplest definition, a Blog (a contraction of the term ”Web log”), is actually a website usually maintained by one individual where the text is entered in a “journal style” of writing.

Why Doesn’t Ideas Squared Maintain Copyright of My Work?

It’s easy...we want you to own your work!  We’re just different, too.  We believe that you hire us to create custom designs and marketing projects for you.  So we simply do not maintain ownership of your work or charge you additional fees to use or own your work.

Am I a Mission or a Position?

What is the difference between a mission statement and a positioning statement?

A mission statement is a bold sentence or paragraph that is an enduring statement of purpose for an organization that outlines the entirety of operations in product and market terms, thus reflecting its values and priorities.  Think of the mission statement as a more “global” representation of what you want your business to do.

You have identified what you are going to sell.  Now you have to actually determine what the appropriate selling features and benefits are so your customers will attach a “value” to buying from you.  Products may be described in terms of their features and benefits.

The differentiating factor is a truthful statement that sets you apart from your competitors.  It is a marketing edge or feature that gives a resulting benefit for the client who purchases your product or service.  It helps to sway the customer to purchase from you over your competitors.

According to the United States Patent and Trademark Office website (http://www.uspto.gov), a trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others.  Fast Express Couriers™, or Jones Business Accounting™, or Allied Logistics™.

What is a brand?  By its definition, a marketing brand is the symbol or image that represents your breadth of services or products and causes a positive and controlled memory to happen in the intended customer’s minds.  Establishing your brand is both a creative and strategic exercise that includes evaluating all service and product offerings from your company and how the customer needs to experience them.

Picking the right color to use in your logo and identity package is an important decision that you should consider.  Some colors are not appropriate for some professional businesses. Colors are perceived as warm or cool because of special universal associations.

Red, orange and yellow are associated with the warmth of fire and sun. Blue, green and violet connect with the coolness of sea, sky and foliage. Combinations of warm colors can send a more energetic, outgoing aggressive, active message that can demand attention. Combinations of cool colors are more restrained, reserved and calm – more of a “thinking” combination rather than physical. Colors and their meanings.

Charlotte-based specialty tank company needs new marketing literature and Internet presence.

NWA (The National Wrestling Association) in Charlotte has selected Ideas Squared to brand and launch a new professional wrestling franchise in Charlotte.

35-year old CPA firm with four metro…

Nationally-renown software developer to strengthen their marketing and advertising programs.

Projects include Web 2.0 transition, global advertising, trade show materials, and product catalogs.

Ideas Squared to develop new website and more…

Growing landscaping and outdoor living design company reforms the industry.